Become a
leading guesthouse member
If you are interested to be affiliated to the network, please
send us a mail and we will contact you.
From among the applications submitted by prospective
guesthouses, a limited number are chosen to undergo the next
phase of the acceptance process - an inspection of the property,
its facilities and guest services.
The benefits of becoming a network member is to provide a one
brand marketing strategy for a selected number of guesthouses
which operate under the same standards of quality in order to
stimulate travellers to choose Bassetto Guesthouses during
their stay in Italy.
The benefits come at a cost of membership and reservation fee
which will be outlined to guesthouses which have been chosen
1. THE IDEA
Why develop a guesthouse network under a common brand?
With the increasing number of Affittacamere, B&B’s, Hostels,
Apartments for rent and agriturismi in Italy it has become
harder for the traveller to discern which have higher quality
and better services. It has also become harder for each
individual operator to operate in the increasing competition of
online reservation systems, other accomodation operators and
travel agencies. We believe that the term “Guesthouse”, as
defined below, sets the appropriate accomodation standard for
the traveller. And it will eventually become a type of
accomodation that travellers recognise as standing apart amongst
the confusion of “budget” accomodation options for independent
travellers
Therefore we believe there is a need for an independent
guesthouse network in Italy that guarantees a brand name of
quality. In other words any traveller that sees a guesthouse
carrying this network/brand name would immediately recognise it
as having particular facilities and services and want to stay
there.
We feel the criteria for becoming part of the network (a
Bassetto “Guesthouse”) are:
- unique location
- high quality facilities and/or activities
- family-run/privately-run/independently-owned
- attractive to “independent” type travellers
- excellent customer service
- accommodation
for all budgets ie. dorm and private rooms
2. THE BENEFITS
Why work under the Bassetto GuestHouse brand ?
We opened Fattoria Bassetto Guesthouse in 1998 and have 6
years of guesthouse management experience. We are also
travellers and have learnt a lot from our own travels and the
opportunities we’ve had to talk with others. We also co-run the
www.backpackglobe.com website and it’s associated network
(including
www.backpackitaly.com www.
backpackfrance.com and
www.backpackspain.com)
Which are the Benefits of belonging to Bassetto GuestHouse
- selected network of guesthouses ( maximum 30 for 2005)
- increased
reservations
- network
of leading guesthouses for independent traveller’s
- onward
reservation within member’s
- marketing
tool for small guesthouses
- management
support
- knowledge-exchange
amongst guesthouses
3. THE OFFER
Marketing Services
- reservation center 24 hrs a day
- promotion on our highly ranked website and increased online
visibilty
- Search Engine Optimization to improve brand awareness
- flyer production and distribution to promote the network
- other promotional efforts eg. advertising, online networking
and linking to improve the overall physical presence of the
network
-
personalise page on our website where you can receive
reservation requests via internet and via phone
- chance to be part of an independent support system with other
qualified guesthouses for mutual benefit
4. MEMBER
TERMS & CONDITIONS
Quality Standards
- maintain quality standards which fall
under the guesthouse parameters above mentioned
- allow 2 yearly nights free accommodation to “mystery property
inspector”, who is responsible for property yearly report
Membership Network Marketing
- add the Bassetto Guesthouse network logo (attached) to your
website (on your homepage and reservation page) and link
it to http://www.bassettoguesthouse.com
- promote other guesthouse members .
- free onward reservations to other guesthouse as requested
(email/ Phone)
- display bassetto guesthouse marketing material ( brand
plate, flyers ,etc) in a highly visible area to guests
Yearly Membership Fee
Less than 10 beds: € 40 x Bed
10
to 20: € 35
20 to 30
: € 30
30 to 40
: € 25
40 to 50
: € 20
50 to
60: € 15
60
plus: € 12
Special Discount for Year 1 Membership: 50%
Reservation Fee:
10% for reservations coming from Reservation Center
Payment Conditions
- Member Ship Fee To be Paid at Signing of
Agreement
- Reservation Fee To be Paid on Monthly Basis
5. THE 2004 PARTNERS
Fattoria Bassetto, Certaldo
Colours, Rome
Ninna&Nanna , Florence
Bussola di Hermes, Isle of Capri
Brikette, Positano
Palazzo Gowett, Tuscany
Ostello del Bigallo, Florence
6. THE BASSETTOGUESTHOUSE
TEAM
We welcome your interest and
questions to:
Francesco Corsetti – Director
Gabriele Manzi – Web Master
Jo Lane – Marketing Manager
Antonella Carlacci – Property & Reservation Manager
contacts@bassettoguesthouse.com
http://www.bassettoguesthouse.com
